R2insights

BALTIMORE, March 10, 2022 /PRNewswire/ -- R2integrated, award-winning digital experience agency, today announced that R2i Chief Digital Officer Michael Paige will host a fireside chat with Mannkind Executive Director of Marketing Ben Harris at Adobe Summit 2022 - The Digital Experience Conference. R2i, an Adobe Platinum Solution Partner, is also a Platinum Sponsor of the conference, a must-attend event for marketers across the globe. The free virtual event takes place March 15 – 17, 2022.

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Google has been working for years on transitioning their tracking strategy to a first party data focused approach to address growing demands for data privacy from users, most recently punctuated by their release of Google Analytics 4 (GA4)

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Data is and will be the engine that drives marketing.  Without a good clean data source, Marketo will not have the power to drive the marketing results required by fast paced marketing departments.  One tool to accomplish this hygiene goal is a lead quality data report.  This report consists of key database fields that are missing data. As leads come into the database, we identify any gaps in the current data process. At the beginning of each quarter, you can use this report to help review your Marketo database to ensure it’s as optimized as possible. 

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BALTIMORE, Dec. 1, 2021 /PRNewswire/ -- R2integrated, a leading digital marketing agency, announced today that it has been recognized across four prominent digital excellence award organizations that highlight its commitment to helping marketers accelerate customer connections through delivery of data-driven insights, technology and awe-inspiring creative. 

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