As a leading equipment manufacturer in North America, Volvo Construction Equipment needed a partner who could provide the multi-channel, digital expertise to help evolve their marketing efforts while maneuvering their restrictive technology landscape.
R2i implemented a series of proven processes to elevate and extend Volvo CE’s evergreen marketing initiatives. From strategy and editorial calendars, to on-page SEO recommendations, expansive paid search and display campaigns and near real-time analytics dashboards, R2i has become Volvo’s partner in all digital marketing efforts to ensure best practices and provide ongoing optimizations.
Over 2.2 million impressions through optimized targeted campaigns
Increased on-site engagements by 48% YoY
Campaigns led to 3.5% growth in digital leads
Achieved full digital attribution using business insights and lead tracking
- Search Engine Optimization
- Content Strategy
- Campaign Execution
- Analytics Reporting