R2integrated

Volvo Construction Equipment

Helping Volvo build trust and brand authority with their manufacturing dealer networks through multi-channel digital campaigns.

Industry
Industrial
Services
Strategy & Insights
Digital Marketing
Media
Experience Design

Challenge

As a leading equipment manufacturer in North America, Volvo Construction Equipment needed a partner who could provide the multi-channel, digital expertise to help evolve their marketing efforts while maneuvering their restrictive technology landscape.

Solution

R2i implemented a series of proven processes to elevate and extend Volvo CE’s evergreen marketing initiatives. From strategy and editorial calendars, to on-page SEO recommendations, expansive paid search and display campaigns and near real-time analytics dashboards, R2i has become Volvo’s partner in all digital marketing efforts to ensure best practices and provide ongoing optimizations.

Impact

  • Brand Visibility

    Over 2.2 million impressions through optimized targeted campaigns

  • Audience Interest

    Increased on-site engagements by 48% YoY

  • Sales Pipeline

    Campaigns led to 3.5% growth in digital leads

  • Data Insights

    Achieved full digital attribution using business insights and lead tracking

The Goods

  • Search Engine Optimization
  • Content Strategy
  • Campaign Execution
  • Analytics Reporting