The Hershey CompanyLearn how R2i and Adobe enhanced personalization strategies on the Hershey website to evolve the consumer experience.
The Hershey Company, commonly known as Hershey's, is an industry-leading snacks company known for bringing goodness to the world through its iconic brands. A leading manufacturer of baked products, such as cookies and cakes, and seller of beverages like milkshakes, and many more that are produced globally, Hershey faced challenges such as lack of governance and control, inefficient manual systems, and a non-cohesive data strategy which contributed to a poor and more costly user experience overall. Possessing a multitude of diverse, independent sub-brands, each with their own digital domain, Hershey lacked the governance and control they required for effective management all of their owned entities from their industry leading parent-brand.
DIGITAL TRANSFORMATIONConsolidation of systems and platforms in a fully hosted and managed cloud environment.
UX ENHANCEMENTSUser-friendly, quick and simple, mobile-first, consumer-driven navigation.
45% lower bounce rate, 213% increase in average session duration, and 92% increase in pages per session.
- Strategy & Insights
- Digital Marketing
- Experience Design