R2integrated

Senseonics

Learn more about how we partnered with Senseonics to build brand awareness from the ground up.

Industry
Consumer
Healthcare
Technology
Acquia Drupal
Services
Strategy & Insights
Experience Design
Technology
Digital Marketing
User Experience (UX)

Challenge

Senseonics is a is a medical technology company focused on the design, development and commercialization of transformative glucose monitoring products designed to help people with Type 1 diabetes live their lives with ease. As a fresh challenger in the marketplace with limited brand recognition, Senseonics needed a full-service agency that could handle every aspect of their product launch—from brand awareness, to technology implementation to digital marketing scale and activation — in order to drive business success.

Solution

As a trusted marketing partner, our multi-discipline teams guided Senseonics through the many business challenges associated with a new product launch. Our work has covered digital strategy, brand positioning, visual identity, technology foundation, SEO, UX design, and more. The new Senseonics brand offers their B2B and B2C audiences seamless customer experiences that don’t just build awareness, but generate true engagement.

Impact

  • Reduced Bounce Rates

    Averaged 25% reduced bounce rate post-global site launch.

  • Time Spent on Site

    New, return, and referred site visits in addition to number of pages visited and time spent on site increased by 57%as result of upgraded user experience.

  • Contact Engagement

    Contact engagement increased by103%year over year in first quarter of site launch.

  • Product Engagement

    Product Engagement boosted by 22% year over year in first quarter of site launch.

The Goods

  • Strategy & Insights
  • Digital Marketing
  • Technology
  • Experience Design