R2integrated
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Quinnipiac University

A next-gen higher ed student portal to improve functionality, UX design, brand governance, and most importantly audience engagement

Industry
Higher EDU/Non-prof
Technology
Adobe AEM
Adobe Search & Promote
Adobe Analytics
Adobe Communities
Services
Strategy & Insights
Technology
Experience Design

Challenge

Quinnipiac University’s (QU) MyQ Intranet portal serves over 10,000 students, faculty and staff across three campuses and more than 100 degree programs. The legacy portal was a Sharepoint application that lacked intuitive navigation, a thoughtful UX and robust features that would allow the portal to be used to its fullest potential. QU partnered with R2i to redesign and develop MyQ to institute a seamless brand experience, modern user experience, and community-centered functionality driving user generated content.

Solution

By combining enhanced UX design, content strategy, persona research, search functionality, and marketing cloud integration, R2i evolved MyQ from a static content repository into a tailored digital workspace for QU’s diverse users. The new portal offers intuitive navigation and personalized experiences to faculty, staff, current and new student audience segments, giving QU a scalable, digital tool that maximizes content engagement and builds stronger, more impactful relationships.

Impact

  • Audience Penetration

    Introduced navigation paths for new, high-priority audience segments

  • Accessibility

    Broadened the MyQ reach through mobile optimization

  • Targeted Personalization

    Connects users with content relevant to their needs

  • Brand Cohesion

    Aligns portal experience with QU’s other digital properties

The Goods

  • Adobe Experience Cloud Integration
  • UX Strategy
  • Content Personalization
  • Predictive Search Functionality