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Quinnipiac University

A next-gen higher ed student portal to improve functionality, UX design, brand governance, and most importantly audience engagement

Higher EDU/Non-prof
Adobe AEM
Adobe Search & Promote
Adobe Analytics
Adobe Communities
Strategy & Insights
Experience Design


Quinnipiac University’s (QU) MyQ Intranet portal serves over 10,000 students, faculty and staff across three campuses and more than 100 degree programs. The legacy portal was a Sharepoint application that lacked intuitive navigation, a thoughtful UX and robust features that would allow the portal to be used to its fullest potential. QU partnered with R2i to redesign and develop MyQ to institute a seamless brand experience, modern user experience, and community-centered functionality driving user generated content.


By combining enhanced UX design, content strategy, persona research, search functionality, and marketing cloud integration, R2i evolved MyQ from a static content repository into a tailored digital workspace for QU’s diverse users. The new portal offers intuitive navigation and personalized experiences to faculty, staff, current and new student audience segments, giving QU a scalable, digital tool that maximizes content engagement and builds stronger, more impactful relationships.


  • Audience Penetration

    Introduced navigation paths for new, high-priority audience segments

  • Accessibility

    Broadened the MyQ reach through mobile optimization

  • Targeted Personalization

    Connects users with content relevant to their needs

  • Brand Cohesion

    Aligns portal experience with QU’s other digital properties

The Goods

  • Adobe Experience Cloud Integration
  • UX Strategy
  • Content Personalization
  • Predictive Search Functionality