R2integrated
Go to our PHH Mortgage Case Study

PHH

600+ web launches powered by marketing cloud technology.

Industry
Consumer
Technology
HubSpot
Adobe AEM
Services
Strategy & Insights
Experience Design
Technology
Digital Marketing
Media

Challenge

As one of the largest mortgage originators in the U.S., PHH Mortgage needed a marketing cloud solution that would allow them to manage digital experiences, content, compliance, and business efficiency across their diverse direct-to-consumer and B2B audience segments.

Solution

By integrating Adobe Marketing Cloud platforms, R2i gave PHH the architecture, UX, and strategy for multi-site management at an enterprise scale, including streamlined workflow, content personalization capabilities, and custom analytics reports.

Impact

  • Scalability

    Designed and developed 600+ consumer-facing websites.

  • Customization

    Incorporated personalization abilities to deliver unique content experiences based on user behavior.

  • Agility

    Empowered PHH’s internal teams with tools to manage web properties and centralize digital assets.

  • Data insights

    Gave PHH the ability to understand audience behaviors in an actionable way.

The Goods

  • Adobe Experience Cloud Implementation
  • UX Design
  • Personalization Strategy
  • Analytics Reporting Structure