Milo is a WiFi system that offers residential and small-business customers more affordable, reliable internet coverage. As a fresh challenger in the marketplace with limited brand recognition, Milo needed a full-service agency that could handle every aspect of their product launch—from branding, to technology implementation to digital marketing activation—in order to drive business success.
As a trusted marketing partner, our multi-discipline teams guided Milo through the many business challenges associated with a new brand launch. Our work has covered digital strategy, brand positioning, visual identity, technology foundation, SEO, UX design, channel activation, campaign execution, and more. The new Milo brand offers their B2B and B2C audiences seamless customer experiences that don’t just build awareness, but generate true engagement.
Averaged 26% audience growth rate across social channels over six months
Paid search campaigns attributed to 16% of total purchases
Facebook campaigns accounted for 40% of email sign-ups
Improved organic search rankings within Amazon by 97%
- Brand Positioning & Activation
- Technology Platform Integration
- Digital Strategy
- Multi-channel Campaign Execution