R2integrated

Milo

With a need to generate both recognition and customer engagement, we helped Milo WiFi build a new brand from the ground up.

Industry
Consumer
Technology
Acquia Drupal
HubSpot
Services
Strategy & Insights
Experience Design
Technology
Digital Marketing
Media

Challenge

Milo is a WiFi system that offers residential and small-business customers more affordable, reliable internet coverage. As a fresh challenger in the marketplace with limited brand recognition, Milo needed a full-service agency that could handle every aspect of their product launch—from branding, to technology implementation to digital marketing activation—in order to drive business success.

Solution

As a trusted marketing partner, our multi-discipline teams guided Milo through the many business challenges associated with a new brand launch. Our work has covered digital strategy, brand positioning, visual identity, technology foundation, SEO, UX design, channel activation, campaign execution, and more. The new Milo brand offers their B2B and B2C audiences seamless customer experiences that don’t just build awareness, but generate true engagement.

Impact

  • Audience Engagement

    Averaged 26% audience growth rate across social channels over six months

  • Buyer Influence

    Paid search campaigns attributed to 16% of total purchases

  • Customer Interest

    Facebook campaigns accounted for 40% of email sign-ups

  • Product Awareness

    Improved organic search rankings within Amazon by 97%

The Goods

  • Brand Positioning & Activation
  • Technology Platform Integration
  • Digital Strategy
  • Multi-channel Campaign Execution