Feeding America initially elected to partner with Baltimore-based agency, R2integrated to achieve and enhance their main business goal of maximizing brand reach in order to drive donations and increase revenue for the organization in order to satisfy their holistic mission of not only reaching, but also helping families in need.
Throughout year one of the partnership, R2i helped increase the organization’s paid search revenue by ~15% YoY. In Year 2, COVID-19 struck the country, triggering a vast surge in those needing food, many for the first time. Feeding America and the network quickly became the epicenter for disaster relief and sought-out organization for people to offer donations and food, inherently appropriating a prominent face for the non-profit industry.
The sudden, increased needs of families nationwide drove increased visibility for Feeding America, coincidingly driving significantly higher search volume and the need to react quickly. In tandem with and working under a tight and accelerated timeline, R2i conducted a comprehensive paid search assessment and executed a strategy for maximizing momentum.
GROWTHAchieving ~600% growth in paid search revenue compared to the previous year .
SEARCH~500% increase in branded search volume.
1000% increase in donation volume.
- Strategy & Insights
- Digital Marketing