R2integrated

Constellation Energy

Constellation approached us to strengthen their digital presence and build stronger relationships with their business and residential customers.

Industry
Industrial
Technology
Adobe AEM
Services
Strategy & Insights
Experience Design
Technology

Challenge

Constellation is an Exelon company that provides energy solutions for B2B, residential, and government customers. They needed a holistic and integrated marketing technology solution to manage customer acquisitions, program enrollments, and retention while also telling the Constellation brand story.

Solution

After conducting a full WCM platform evaluation, R2i partnered with Constellation on the design and build of their new web experience using Adobe AEM. The enterprise build hinges on connecting design, content, and UX features that appeal to the brand’s diverse target audiences while also optimizing strategic phases of customer sales cycles.

Impact

  • Web Enhancements

    Navigation and content experiences designed for unique audience segments

  • Relevant Content

    Integration of value proposition and relevant content throughout site experience

  • Accelerated Timeline

    Designed and built four complete web properties in a five-month timeframe

  • Smart Forms

    Optimized sign-up form UX with API integration to increase conversion performance

The Goods

  • WCM Platform Evaluation
  • Adobe AEM Architecture & Integration
  • Local Media Campaigns
One of the great things about working with R2i, is that the teams will theorize based on their understanding of our business challenges, provide ideas, and then balance it all with reality and the facts.

Michael Cammon | Director, Digital Marketing & Development, Constellation