Constellation is an Exelon company that provides energy solutions for B2B, residential, and government customers. They needed a holistic and integrated marketing technology solution to manage customer acquisitions, program enrollments, and retention while also telling the Constellation brand story.
After conducting a full WCM platform evaluation, R2i partnered with Constellation on the design and build of their new web experience using Adobe AEM. The enterprise build hinges on connecting design, content, and UX features that appeal to the brand’s diverse target audiences while also optimizing strategic phases of customer sales cycles.
Navigation and content experiences designed for unique audience segments
Integration of value proposition and relevant content throughout site experience
Designed and built four complete web properties in a five-month timeframe
Optimized sign-up form UX with API integration to increase conversion performance
- WCM Platform Evaluation
- Adobe AEM Architecture & Integration
- Local Media Campaigns
One of the great things about working with R2i, is that the teams will theorize based on their understanding of our business challenges, provide ideas, and then balance it all with reality and the facts.
Michael Cammon | Director, Digital Marketing & Development, Constellation