Build a scalable, high-performance demand generation engine to capitalize on target market opportunities for cloud commerce digital transformation:
Build the Brand: CloudBlue, a subsidiary of Ingram Micro, had limited brand recognition with a small but critical target audience of high-value prospects.
Drive Pipeline Velocity: Generate qualified leads and nurture them through an extended, complex sales cycle while supporting a newly formed sales and marketing organization.
R2i built an integrated program that would resonate with and activate the ecosystem of current customers, potential partners, analysts, and SMB customers — making CloudBlue the strategic choice and long-term bet for successful enterprises.
Combined the best of Account Based targeting to efficiently reach a small yet diverse audience, with relevant content to resonate with all levels of the buying team. Targets were engaged contextually in brand media, direct response communications, events, and high-value nurture streams.
R2i leveraged an existing partnership with Fortune to bring immediate brand credibility and drive higher volume of relevant, timely content.
Demand Generation Engine
Leveraging paid search, social, and content syndication, R2i generated over 2500 leads to drive demand and feed the sales pipeline
Account-Based Marketing Practice
Defined and built an end-to-end marketing and sales operation to deliver strong, foundational ABM that closes more deals faster
Amplify Brand Awareness
Quickly positioned CloudBlue as a thought leader and brand contender through select media partnerships, creative campaigns, and content plus SEO
- Demand Generation, ABM and Campaign Strategy
- Media Planning & Execution
- Campaign Concepting & Execution
- Governance & Account Services
- Data Services
- Marketing Automation & Reporting Consultation