What Brands Need to Know About Customer Experience Technology

Eric Loy, Content Marketing Manager

Back in 2015, Gartner predicted that more than half of organizations will pivot their budgets to customer experience innovations by the year 2018. This prediction has already proven true as CX has quickly emerged as the main point of differentiation between brands and their competitors.

Though there are a number of factors rel="noopener noreferrer" involved in creating profitable customer experiences, technology is ultimately what will enable companies to build multi-channel brand awareness and spur their target audiences toward action. To give marketers a better understanding of the CX technology landscape, we decided to take a look at the tools and trends shaping the future of marketing and share our advice on how to get started.

About the author: Eric Loy

As Content Marketing Manager, Eric helps develop R2i's content strategy with a focus on brand awareness and lead generation. He's passionate about storytelling and considers Dr. Seuss and Kanye to be geniuses in their own right. A good friend once told him, "success is making the people who believed in you look brilliant," a motto he hopes to one day soon embody. His life goal is to eliminate mumbling and buzzwords so people can get back to understanding one another.

Sign Up for Insights