(Baltimore, MD—10/03/12) Rosenberg Martin Greenberg, a prominent Baltimore law firm celebrating its 25th year, has added to its anniversary commemorations by giving its website a face-lift. The firm has always prided itself as being on the cutting edge when it comes to technology. The 25th anniversary of the firm was chosen as the time to take advantage of the benefits that a new look and more sophisticated programming could offer the firm's clients and potential clients. RMG engaged a well-respected local digital marketing firm, R2integrated, to assist with the project.
"We wanted to create a site that better reflected not only who our attorneys are, but also what differentiates our firm from the others," said RMG's Director of Marketing, Jenna O'Connor. "We chose a fresh new look that showed a little of our personalities; we wanted to keep a strong client-focus in mind, instead of simply touting our successes. We made sure we had a fully agreed-upon and cohesive message before we began the digital process. R2i was integral in creating a clean, modern design and guiding us through best practices in user friendliness and search engine optimization for the new site."
The new www.rosenbergmartin.com website was built with a flexible DotNetNuke content management system (CMS), which extends the productive lifespan of the website by giving RMG the ability to make ongoing changes to content and features. The site's centerpiece feature is the custom attorney search tool. It enables site visitors to find and connect with an RMG attorney in a variety of ways, whether by name, by practice area, by keyword, or even by face, in the event a user is trying to find an attorney they may have met but cannot remember his or her name. The site was strategically designed to communicate the RMG culture and its core value propositions.
"As soon as you meet a partner from RMG, you immediately get what makes that firm different, and I think this website captures that distinctive personality, " said Chief Creative Officer and co-owner of r2i, David Taub. "They really know who they are and how they wanted to present themselves online, and by working with them so closely on this project from a creative perspective, I think we were able to nail what makes them great.
About Rosenberg Martin Greenberg
Rosenberg Martin Greenberg is a full-service business law firm in Baltimore, Maryland. We advise entrepreneurs and organizations on an extensive range of issues that drive their success. Our core practice areas are business litigation, real estate, business & technology transactions, commercial lending, tax & wealth planning, creditors' rights and tax controversy. Our attorneys are committed to providing our clients exceptional, efficient service that makes a difference.
More information on Rosenberg Martin Greenberg: www.rosenbergmartin.com
R2integrated (r2i) is a high growth, next generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition.
More information on R2integrated: www.r2integrated.com
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