R2integrated

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R2integrated Hires Walter Starr as CFO

Baltimore, MD—May 8, 2013 – R2integrated is a leading digital marketing and technology firm with locations in Baltimore, Seattle, New York and St. Louis and has recently hired Walter Starr, a seasoned financial professional, to serve as Vice President Finance in the Baltimore headquarters. Starr joined r2i to help guide the company’s financial planning and management and will work closely with CEO Matt Goddard during r2i acquisition activities made possible by the ORIX Private Equity investment.

r2i CFO Walter StarrWalter Starr has over 25 years of experience in a variety of senior financial leadership positions across organizations primarily in the outsourced and professional services industries, ranging from $10M to $1B+ in revenue. He holds a B.S. degree in finance from Towson University, and an MBA from the University of Baltimore. He has experience with mergers & acquisitions and working with private equity backed companies. For the last seven years, Starr held roles as the Director of Financial Operations and Director of International Finance with a $1B+ warranty services company. He simultaneously served as the Divisional CFO for a subsidiary software company. 

Early in his career, Starr initially spent six years as Controller for a specialty contracting company. Subsequent to that, he served for six years in the role of Corporate Controller and was promoted to Vice President of Finance for a global 3rd party logistics company. He then held the positions of Chief Accounting Officer and CFO of the North American Division of a pre-IPO customer relationship/loyalty management company which had call centers throughout North America. Later, Walter held the position of Vice President and CFO of a company offering nationwide rapid response security and staffing services. In his roles here, he was responsible for both finance and operational areas and also participated in client interactions. 

“Walter has the financial leadership background combined with experience in rapidly growing companies that we need as we grow through mergers and acquisitions,” shares Matt Goddard, CEO of r2i. “This is an exciting time for r2i and we appreciate having a senior financial leader on our team.”

About R2integrated
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, Black and Decker, Time Warner Cable and Hershey’s.

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