R2i announced the appointment of Kelly Kennedy as Chief Sales Officer, effective April 17, 2018. In this role, Kelly will be responsible for leading R2i’s new business organization and delivering on the agency’s growth goals. Her immediate focus will leverage R2i’s strategic vision to drive new business growth in key markets, industries, and partner channels.
Kelly is a seasoned sales executive with deep experience in building and leading new business organizations. She brings to R2i a well-established track record of success in defining go-to-market strategies that increase new client acquisition and organizational growth. Prior to R2i, Kelly served as SVP of Global Sales for Yes Lifecycle Marketing (YLM), a leading global marketing services organization where under her leadership new business increased from $65 to $100 million. Before YLM, Kelly led new business for Jigsaw, a Salesforce company, and Merkle, Inc., a performance marketing agency where she grew sales from $50 to $250 million during her tenure.
“I’m confident Kelly’s leadership, experience, and personal passion make her the perfect fit to lead business development growth for R2i. Her understanding of the industry and success in building high performance teams will not only expand opportunities, it will also bring a proven approach that will grow and scale our business. I’m thrilled to welcome such an accomplished leader to R2i to help lead and evolve our business to the next level,” Jennifer Quinlan, R2i CEO, commented.
“I’m excited to be a part of R2i knowing the vision, roadmap, and goals that lie ahead. We have a great agency history, capabilities, and demonstrated success proving the value we bring in accelerating customer connections to the mid-market. I believe we have a huge opportunity to help evolve the digital capabilities and maturity of brands leveraging technology, experience design, and digital solutions to create better engagement with their customers across channels,” says Kelly Kennedy.