R2i has been recognized in the 2018 Global ACE Awards, receiving Runner Up in their ‘Direct Mail’ category for its Google Analytics 360 ‘Meeting Maker’ Campaign. The ACE Awards highlights the best-of-the-best creative campaigns, websites, and customer experiences in the B2B landscape. The competition is judged by a panel of industry leaders, with winners based on their creative excellence and business impact.
The ‘Meeting Maker’ Campaign originated when Google approached us with a unique business need. The company was looking to convince business decision-makers who were currently using Google’s DoubleClick ad exchange to also select Google Analytics 360 as their chosen data management platform.
Through a multi-faceted approach, R2i helped Google build, design, and execute a direct mail campaign aimed at convincing these target business prospects to schedule a meeting with a Google Analytics sales rep. Utilizing contact list validation as well as email and telemarketing touchpoints, the direct mail campaign provided business prospects with a complimentary Google Cardboard which they could exchange for a new Google Daydream VR headset by filling out a meeting request. The campaign not only helped Google creatively communicate their value proposition, but drove bottom-funnel leads to increase their sales pipeline.
“We’re extremely proud to be chosen for this award,” commented Charlie Northend, VP of Strategy & Creative at R2i. “As a digital agency, it’s very fulfilling to be able to flex our muscle in more traditional channels and help brands connect their online and offline worlds. We hang our hat on building experiences that reach audiences at any moment of their customer journey, and that’s exactly what we did here. This was a total team effort.”