Meet R2i

Meet R2i: Scott Siskind, Designer

How long have you worked at R2i? Who are some of your clients?

11 years. I've worked with a wide array of clients over the years, but currently I work on accounts such as Volvo Construction Equipment, Milo, and Splunk.

What is a recent project that you’ve really enjoyed working on?

The work we've done for Milo is something that I'm really proud of. As one of the latest WiFi systems on the market, our team created all of the branding from start to finish, and my role included developing an illustrated character system, as well as custom video elements.

What inspires you about digital?

I think one of the most exciting parts of working in digital today is how fast the designs trends evolve. The ability for brands to constantly interact with customers on social media and other digital touch points has raised the bar in terms of what content looks like and also how as designers we're expected to connect with the user.

In your opinion, what makes R2i different from other digital agencies?

I’ve always felt like our design team is equipped to do almost anything from a creative standpoint. Everyone on the team has a diverse skill set, with specializations in most areas that a creative department would cover. I think that's an important distinction when companies are looking for a full-service marketing partner.

What are you passionate about outside of the office?

I’m pretty involved with local music, both from a performing standpoint as well as promotional. I also spend a lot of time creating custom illustration and artwork for a wide range of projects. I get a lot of satisfaction from helping people create a visual component to accompany their own passion projects.

In a Hollywood movie about your life, what actor would you want to cast as yourself?

Dwayne “The Rock” Johnson or a young Kelsey Grammar.

Tell us about a major digital marketing trend that businesses should be paying attention to. Why is it important?

I would say that the use of video across social platforms is very important these days, as most people simply rather watch a story than read one. But, I also feel like it’s important to be creative with how you get your content out there. We should really try to push the limits of what different digital platforms allow, which is something I try to keep in the back of my head for every client project.

Tim Cooke

About the author: R2integrated

R2insights is the place where marketing minds meet. We share fresh ideas, industry trends, resources, and best practices to help modern marketers solve their digital challenges. To pitch a topic as a guest contributor, reach out to us at marketing@r2integrated.com

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