How People Are Really Using Smartphones

Last month I wrote about an infographic that Tatango released about mobile text message campaigns.  The focus of that infographic was on who opts into text message campaigns (with very interesting results).  However, I did bring up some additional questions to consider with analyzing text message campaigns (types of campaigns, targeted towards specific age/gender, etc.).

As a follow up, Tatango has released a new infographic highlighting HOW people are using smartphones (including text messaging).  With smartphone penetration at 40 percent, it’s interesting from a marketing AND development standpoint how people are using smartphones (see infographic below).

The first thing that jumps out is the heavy internet browsing usage.  From an organization deciding on whether to build a native or mobile optimized application this would be front and center justification of sticking to a web mobile solutions as a more effective platform and distribution model.

One other point is the heavy use of navigation.  So the cross section of text messaging with location centric messaging is only going to continue to grow.

Check out the infographic and let me know what you think and how you’re using your smartphone.


About the Author: Chris Chodnicki

Chris Chodnicki
With over 20 years experience in business and technology industries, Chris Chodnicki has successfully developed, managed and integrated leading technology products and initiatives for a wide variety of clients that include Texas Instruments, Sharp Electronics, Time Warner Cable,, University of California, and The National Endowment for Financial Education. He holds a B.S. from Randolph-Macon College and has three very 'active' children.

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