Accelerated pipelines with higher close rates, bigger wins and increased organizational alignment—what’s not to love? The challenge occurs when ABM’s revenue flow doesn’t turn out to be quite as swift and strong as expected. In this white paper, we discuss how a solid ABM strategy needs a carefully planned, data-driven, Marketing and Sales collaboration to arrive at that powerfully relevant one-to-one conversation. We’ve refined this process for ABM optimization, aptly called The Power Funnel. And it’s a B2B force to be reckoned with.