How to Achieve Digital Maturity

Digital maturity — a measure of ability to create value through technology — has become directly correlated with long-term profitability for organizations of all sizes.

When tech is done right, it can be an invaluable tool that provides your team with the actionable insights and deep customer knowledge you need, to create a digital experience unlike any other. Done wrong, it quickly can become just another strain on your bottom line.

Learn how you can assess your current digital maturity and move toward a complete digital transformation.  
Measuring your current digital maturity
The first step to capturing a competitive advantage through your technology will be understanding where your team currently stands, as well as where you have the opportunity to improve.

While a standard digital maturity test involves a deep analysis of your operations over the course of time, Forbes has outlined some helpful questions that will give you an initial idea of where your organization falls as of today:

Are your digital campaigns just functional or are they driving proven business growth?
Do you have a cross-channel view of your customers’ behavior and engagement data?
Are your cross-functional teams aligned around this information?
Are new technologies efficiently and purposefully integrated into your organization?
Do you have a routine process to evaluate the results of these programs?

If the answer to most or all of those questions is no, don’t stress just yet. Once you’ve determined where your organization stands, you’re well on your way to digital transformation.  
Taking the steps toward digital maturity
Your digital maturity efforts should be an organization-wide priority. From customer-facing processes to behind-the-scenes administrative work, every individual task comes together to form your digital experience.

As your company works toward digital maturity, Entrepreneur has provided some helpful considerations to keep in mind:

Start from the top down: As we mentioned before, embracing a digital-first culture has to be a company-wide push. Leadership should outline exactly why this initiative is happening and how it impacts each team's day-to-day function.
Take a customer-first approach: Work to understand how your customers are interacting with digital channels and how you can better support their needs.
Prioritize your data: Creating a single source of truth for your customer records will align your teams and inform your new digital experience.

It’s important to remember that achieving digital maturity isn’t something that can happen overnight. Your team will need to commit to this as a long-term strategy for success.  
Achieving long-term success
Digital maturity isn't a "set it and forget it" type of initiative. Your team will need to continuously work to understand how the customer journey and technology are evolving to better position your organization and remain competitive.

At R2i, we help organizations transform their digital investments into proven value. Together, we'll create a digital experience that empowers your brand to connect with customers, optimize technology and accelerate your revenue.  
Contact us today and get started on your path toward digital maturity.

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