
About the author: Andrea Goldstein
Andrea is a Senior Analyst and the trailblazer for our R2i presence in Los Angeles, CA. She began her career executing campaigns and producing content across multiple online and offline channels on both the client and agency side. She identifies data as the common thread and truly fell in love with analytics after witnessing the magical power of data and visualization. Testing and personalization were a natural next step, data driven strategy is the key to her success. With a passion to make raw data beautiful and drive digital ROI for her clients, Andrea integrates cross-channel data to create customized and easy-to-read interactive dashboards. She is most interested in helping clients answer their toughest business questions by reimagining the data to reveal trends, identify areas of optimization, and forecast performance - striving for the ultimate “wow” impact.