As the healthcare industry continues to adapt to this shifting digital landscape, it's vital that marketers continue to put their patient's needs, preferences, and behavioral tendencies at the center of their digital strategy in order to meet them in the channels, and moments, that matter most.
This infographic concept was created by Lindsey Byroads, R2i's VP of Client Services
About the author: Eric Loy
As Content Marketing Manager, Eric helps develop R2i's content strategy with a focus on brand awareness and lead generation. He's passionate about storytelling and considers Dr. Seuss and Kanye to be geniuses in their own right. A good friend once told him, "success is making the people who believed in you look brilliant," a motto he hopes to one day soon embody. His life goal is to eliminate mumbling and buzzwords so people can get back to understanding one another.
