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Infographic: A Roadmap to Marketing Maturity

R2integrated, The Acceleration of Connection

Marketers are all faced with a very similar challenge—today’s customers hold significant control over the brands with which they choose to interact. To earn their trust, and their business, marketers must deliver seamless customer experiences that reach individuals at the right time, in the right place, in order to spur action and engagement.

This, of course, is not new thinking, but as more audiences function in a digital-first ecosystem and as more brands rely on data and technology to make marketing decisions, there is an opportunity to evolve brand experiences in a way that meets both customer expectations and business requirements.

In this infographic, we lay out five key initiatives that influence marketing maturity and guide marketers on what to consider as they work to evolve their own brand.

Tim Cooke

About the author: R2integrated

R2insights is the place where marketing minds meet. We share fresh ideas, industry trends, resources, and best practices to help modern marketers solve their digital challenges. To pitch a topic as a guest contributor, reach out to us at marketing@r2integrated.com

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