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Latest Thought Leadership
Google Analytics 4 (GA4) Make the Switch
Google has been working for years on transitioning their tracking strategy to a first party data focused approach to address growing demands for data privacy from users, most recently punctuated by their release of Google Analytics 4 (GA4)
What data can reveal about your customers
Understanding your customers doesn't take a serious amount of detective work. Instead, learn how you can better leverage and optimize the data you already own. To learn more, download our infographic.
Boosting Patient Acquisition Through Technology
To improve patient engagement and boost acquisition, health care providers are leveraging technology now more than ever.
Using data to improve the customer experience
In today’s digital world, data is redefining the customer experience and transforming how businesses communicate with buyers. The sum of every interaction customers have with businesses across each touchpoint is represented by CX.
2020 Healthcare Digital Marketing Trends
Healthcare is an industry that simultaneously innovates while also being slower to evolve. Having one of the most complex healthcare systems in the world, changes within the industry are laggard.
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