R2insights

For higher-ed marketers, the stakes have never been higher. From finding the best ways to communicate with students to balancing short-term challenges and long-term enrollment goals, teams are learning just how necessary it is to deliver differentiated and compelling messaging.

Digital maturity — a measure of ability to create value through technology — has become directly correlated with long-term profitability for organizations of all sizes.

On August 18^th, 2021, Senior Director of Solutions of R2integrated, David Hegarty engaged with Industry Analyst of Forrester, Nigel Fenwick, former CMO of a world-renowned tech company and CIO for Reebok UK, through a live fireside chat discussing

Digital Foundations – A Critical Element in Building Immersive Customer Experiences.

Demographics, online and offline viewing habits, purchase history, lifestyle, interests, response rates, likes, comments, clickthroughs, opt-ins, conversions, influences, behavior-tracking... the list is seemingly endless. Algorithms combine and analyze those factors to define and track customers in virtually every aspect of their daily activity.

Testing and personalization are often referenced together and might even sometimes seem interchangeable. Here we outline how to refer to each, and the best approach for your business goals.