R2insights

Did you miss us at Adobe Summit? Don’t miss R2integrated’s client success highlight video featuring RSM US LLP’s Rapid Adoption to Meet Customer Experience Demands. R2i spoke with Barba Casulli, Head Marketing at RSM US LLP to discuss how the future of client and relationship transactions are being driven by consumers' eager desire for tailored services. In order to reach broader markets and maintain a highly loyal base, RSM shares how companies must deliver rapidly, while continuing to evolve existing tools and processes by leveraging emerging technologies. 

CTO of R2integrated Michael Page led R2i Platinum Sponsor Session at Adobe Summit with client Tony Martin, Director of Marketing, at W.R. Grace & Co. Paige and Martin hosted an engaging fireside chat and deep dive into how GRACE is Measuring & Influencing Customer Journeys Through Analytics.  

For 15 years, Martin has held various roles within the global chemical sector. Spanning the previous decade, he has been instrumental in building digital foundations to help B2B companies grow. In partnership with R2i, Martin has launched nearly a dozen websites on Adobe Experience Manager and prides himself on working to power each organization he leads with a “test and learn” mindset and culture. 

The marketing landscape for manufacturers is changing quickly. If you’re ready to adapt, your company can thrive. Here’s how.
 
Manufacturers are used to solving tough challenges. But in a post-pandemic world, hurdles will be coming on three fronts. Leaders will have their hands full.
Staffing is one issue, as companies can’t find enough skilled individuals who can understand and elevate their business. Processes also need an update, given that low-variety, high-volume (LVHV) systems are not built to meet customer expectations for both speed and customization.

Successfully building a technology stack that integrates with existing systems and aligns with organizational strategy is key to generating better customer outcomes.

Across industries, companies are realizing the power that the right suite of digital marketing tools can offer — 89% of companies are putting digital-first strategies in an effort to differentiate themselves, according to Forbes. Though for many, the challenge comes in creating a digital arsenal that actually helps to create value rather than just another expense. 

One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach.