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User Experience
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Toniann Mendelzon, Digital Marketing Strategist
By giving audiences what they're asking for during strategic phases of their decision-making journey, companies can maximize returns from each of their marketing channels while also building customer loyalty and brand affinity.
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User Experience
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Lindsay McGettigan, VP, Digital Strategy
At R2i, we believe that personalization is the key to cultivating an optimized customer experience that can deepen customer engagement, improve marketing campaign performance, and ultimately drive business results.
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Consumer
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Rachel Curasi, Senior Media Planner/Buyer
Cross-device identification (XDID) continues to dramatically grow—both in its technical sophistication and as a point of priority among marketers.
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Analytics
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Kerrie Wuenschel, Director of Analytics
A fundamental understanding of what predictive analytics is, what it’s not, and its value as it relates to your business needs.
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Trends
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Nick Christy, VP Technology
In a digital marketplace where things change in the blink of an eye, there remains one constant that every business can count on—customers crave great experiences.
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Media
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Rachel Curasi, Senior Media Planner/Buyer
The gap between traditional and digital media is beginning to dissipate and Programmatic TV is a prime example of why marketers are so excited. But has the technology caught up with industry expectations?
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News
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Jennifer Quinlan, CEO
This summer, R2i welcomed a new CEO to the helm and we are pleased to introduce Jennifer Quinlan who is excited to establish the long-term roadmap for R2i’s growth, market positioning, and unique differentiators as a full-service digital marketing agency.
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News
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Eric Loy, Content Marketing Manager
R2i has been accepted into the exclusive Google Analytics Certified Partner Program, further cementing the agency’s position as a leader in digital marketing.
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Consumer
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Eric Loy, Content Marketing Manager
In this infographic, we share some telling statistics to help healthcare marketers understand the digital habits and considerations that their patients go through as they navigate through their decision-making journey.
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News
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Natalie Staines, Director of Marketing
Executive leader appointed to drive agency vision and growth.
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News
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Mike Tirone, Digital Marketing Search Strategist
Listicles and clickbait headlines may grab attention, but do they speak to your intended audience?
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Trends
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Natalie Staines, Director of Marketing
In this infographic, we lay out five key initiatives that influence marketing maturity to help marketers navigate their own path toward evolving their business.
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News
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Eric Loy, Content Marketing Manager
We are extremely honored to be recognized as a premier leader in the digital industry.
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Trends
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Eric Loy, Content Marketing Manager
The way in which B2B businesses have approached demand generation has remained relatively the same for quite some time. With a shifting landscape, those days are limited, and it's up to brands to decide how they are going to adapt.
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News
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Natalie Staines, Director of Marketing
Discover OneMain's new content hub that connects racing fans with OneMain's NASCAR driver, Elliott Sadler.
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News
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Eric Loy, Content Marketing Manager
30 marketing experts, including R2i's Director of Marketing, Natalie Staines, discuss the implications and impact of SiriusDecisions' new Demand Unit Waterfall.
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News
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Eric Loy, Content Marketing Manager
Williams Scotsman was honored by the Modular Building Institute for excellence and outstanding innovation within the commercial modular space industry.
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Trends
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Eric Loy, Content Marketing Manager
In this latest R2i Roundtable, we sat down with a few of our subject-matter experts to discuss a common, significant issue that both enterprise and mid-level businesses must prepare themselves for.
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Technology
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Eric Loy, Content Marketing Manager
As part of their commitment of guiding clients through a complex marketing technology landscape, R2i has released their annual Marketing Automation Comparison Report. The report provides organizations a side-by-side review of 8 enterprise marketing automation systems including Adobe Campaign, Marketo, Hubspot, and Sitecore EXM.
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Trends
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Natalie Staines, Director of Marketing
Gartner's Magic Quadrant for Digital Marketing Agencies may serve as a misleading starting point for marketing leaders on an agency search. The agency landscape is complex and full of talent but the best options may lie well outside the quadrant walls.
