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Toniann Mendelzon, Digital Marketing Strategist
The 5 steps to implement an ABM strategy in your organization.
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Content Marketing
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Mike Tirone, Sr. Digital Marketing Strategist
Building out a fully-comprehensive content strategy that focuses on user needs is vital and one key component of that strategy is a thorough, highly-articulate tagging taxonomy that connects to business priorities.
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Technology
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Lynn Morton, Strategy Director
What manufacturing brands need to understand is that digital transformation and customer experience are not mutually exclusive. In fact, they are complimentary initiatives.
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User Experience
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Lynn Morton, Strategy Director
Without integrating customer feedback into your business decisions, changes you might be making are hypotheses at best.
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News
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R2integrated,
Adobe’s $1.68 billion acquisition of Magento will have a long-lasting industry ripple effect—our team of experts explain what those might look like.
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News
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Natalie Staines, Director of Marketing
Established sales executive joins R2i leadership team.
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Analytics
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Kerrie Wuenschel, Director of Analytics
By establishing customer data at the center of your CX strategy, brands set themselves up for success in a number of different ways.
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Consumer
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Toniann Mendelzon, Digital Marketing Strategist
If brands want to thrive in today's digital marketplace, they need to become customer-obsessed in every facet of their business.
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News
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Eric Loy, Content Marketing Manager
See how we used a multi-faceted direct mail campaign to help Google drive engagement with their targeted B2B audience segments.
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News
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Eric Loy, Content Marketing Manager
Let us introduce you to Brandon Heid. QA Engineer by trade. Dreamer by nature.
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News
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Lindsay McGettigan, VP, Digital Strategy
In this MarketingProfs article, R2i VP of Digital Strategy Lindsay McGettigan provides three tests for determining how to leverage data for personalization built on control, choice, and transparency.
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News
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R2integrated,
Diversity can be defined in many ways and is a huge factor in cultivating a passionate, creative, and unified workforce. R2i’s VP of HR shares three approaches to capture a balance between diversity and humility in this DemandGen Report article.
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News
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Natalie Staines, Director of Marketing
Watch CEO Jennifer Quinlan explain how R2i accelerates connections, advances digital maturity, and helps customers become experience makers live from the Think Tank at Adobe Summit.
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Lindsay McGettigan, VP, Digital Strategy
How brands can align cloud technology and a detailed digital strategy to achieve better customer engagement and increase their marketing potential.
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Trends
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Toniann Mendelzon, Digital Marketing Strategist
How do you stack up against competitors on the path towards digital evolution?
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Trends
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R2integrated,
Data is black and white. Mike Onalfo, however, is made up of wonderful shades of grey.
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User Experience
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Sarie Drake, Sr. UX Architect
In far too many boardrooms, UX is perceived simply as a design element or one aspect of a redesign process rather than what it is—a vital extension of your brand.
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Content Marketing
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R2integrated,
The term 'disruptive' is not limited to B2C lifestyle brands. It's a committed approach to delivering timely, alluring, and relevant digital experiences to customers that surprise and delight.
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Technology
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Chris Chodnicki, Co-Founder, CTO
To truly manage customers' digital experiences, marketers require more integration, data, content, and tools at their disposal. To help solve for this, Acquia has pivoted.
