With heightened pressure to prove ROI, manufacturing marketing teams must embrace changes in how they market to new audience segments and lean in to digital transformation to increase efficiency and build stronger relationships with distributors, dealers, and end consumers.
Read and Discover:
- How to embrace the changing role of a manufacturing marketer
- How to improve digital experiences for dealers, distributors, and end consumers
- The importance of aligning technology, audience insights, and content strategy for better business success