Persona-Based Web Strategies

An exclusive research brief

Persona-based web conversion optimization strategies can allow marketers to attract, engage, and most importantly, qualify and convert their target audiences. Download this SiriusDecisions research brief for best practices in building a persona-based strategy.

In This Brief, You Will Learn:

  • The foundational elements to persona-based web strategies
  • Digital tactics to enhance web conversion optimization
  • Required, recommended, and best-in-class elements for technology, measurement, and execution