Female executives are all too familiar with glass walls, where they’ve been boxed into certain roles and overlooked for key positions to their male counterparts. The pandemic and its aftereffects continue to exacerbate the pressures female executives face every day such as balancing work-life, being seen and heard in a male-dominated field, and managing an ever-changing marketing landscape.While female leaders continue to show immense value to their organizations, they are still outnumbered in the C-Suite and less likely to receive a promotion versus men, according to reports from McKinsey/Lean In. That’s why we’re bringing you the She-Suite Marketing Leadership Panel for our upcoming R2i Women in Tech event.Our signature event will feature extraordinary female leaders who are paving the way in male-dominated industries. Get ready to hear our panelists’ perspectives on what it takes to be a leader in the marketing space, share their personal journeys to the C-She-Suite, and weigh in on the below topics:• Tactical and strategic tips from local marketing leaders in different sectors• Real-world stories from top-level executives• Professional and personal advice for those moving up the corporate ladder• Leadership lessons from the best of the bestGain exclusive industry insights on everything from key marketing trends to effective ROI measurement to the latest audience connection strategies. The She-Suite Marketing Leadership Panel will include the following top-level executives:• Daniela Szymczak, Digital Marketing Director, Ciena• Bailey Germain, AVP Marketing, City & County Credit Union• Nancy McClenahan, Senior Director, Digital & Integrated Marketing, The Johns Hopkins University - Carey Business School
03/15/2022 to 03/17/2022
R2integrated is proud to be a Platinum Sponsor of this year's amazing global online event — with more live content, more ways for you to network, and even more inspiration — everything experience makers will need to meet the future with confidence and inspiration.
Make plans to join global leaders in marketing automation, analytics, advertising, and commerce to see how you can reimagine customer experiences in 2022 and beyond.
Registration is FREE — sign up today and add our breakout session to your agenda!
Powering Healthcare Data Solutions for Awareness and Education
Ben Harris, Executive Director Marketing, Mannkind,
Michael Paige, Chief Digital Officer, R2integrated
Join Ben Harris, Executive Director of Marketing at Mannkind, and Michael Paige, Chief Digital Officer at R2integrated, on March 16 at 1PM PT (4PM ET) as they discuss working together to further brand awareness & fulfill the mission of changing the way diabetes is treated.
Track: Analytics for Customer Journeys, B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale
A Client Success Story: Optimizing the Customer Journey via Data & Personalization
Erin Shields, Digital Personalization Specialist, Ciena
Joaquin Viramontes, Director of Personalization, R2integrated
Hear how Ciena Corporation is leveraging Adobe Analytics, Target and Marketo to optimize relevant, contextual customer experiences anchored in guiding the right customer segments through relevant journeys. R2i Director of Personalization Joaquin Viramontes and Ciena Digital Personalization Specialist Erin Shields join forces in illustrating how Ciena got started and progressed through their journey in achieving Personalization at scale.
Check out this highlight on-demand and share with your networks once Summit begins.
In case you missed it! The R2integrated Digital Accelerator Series continues with a virtual data-driven panel, featuring Marketing leaders from Alliance Bernstein, Delta Dental and Adobe. Hear how strategic marketing leaders are:
- Leveraging data to align strategies across all channels
- Anticipating and fulfilling customers’ needs before they’re even recognized
- And enhancing overall CX approaches
All this and more as moderated by Senior Director Solutions David Hegarty.
Check out the panel discussion here.
ON-DEMAND WEBINAR: Reinventing Digital Experiences in Higher Education Roundtable with R2i and Adobe Ft. University of Michigan
Listen in as experts from R2i, Adobe, and University of Michigan dive into ways to leverage industry-leading technology to deliver a user-centric design system to scale across digital ecosystems and serve as a long-term solution for managing digital assets and student experiences.
Watch the roundtable discussion here.
In this podcast episode hosted by Agiledrop, they dive into what's needed for a successful digital transformation with Michael Paige, CTO of the award-winning digital experience agency, R2integrated.
Watch the full episode here.
ON DEMAND: TechBridge Ft. R2i's Director of Analytics, Kerrie Davis: Do I Hire A Data Engineer or Data Scientist and What’s The Difference?
08/27/2021In this episode hosted by TechBridge, they discuss the purpose and importance of analytics in the business world, especially in the field of IT. From digital marketing to sales, how do you use data to understand business questions and predict outcomes? Brad and Bobby from TechBridge are joined by guest speakers Kerrie and Jaoquin, members at R2Integrated (R2i). These analytics experts offer insight and direction about how you can use analytics to improve your business processes and achieve new levels of success.
Watch the full episode here.
ON DEMAND: Live Fireside Chat with Forrester: Digital Foundations – A Critical Element in Building Immersive Customer Experiences
Today’s marketers are faced with an increasingly disruptive landscape. While facing these new challenges, new technology and innovation are permitting digital experience leaders to drive positive change across their buyer’s journey.
To deliver experiences that engage and convert your target audience, start by defining your current customer experience.
Watch the full Fireside chat here to learn how you can build a strategic and successful digital foundation.
06/15/2020 to 06/30/2020Watch R2integrated’s webinar as we reassess the current healthcare landscape and analyze new market trends and forecasts to strategize for the return to “new normal.” While all industries have been greatly impacted by the global COVID-19 pandemic, none has been more impacted than healthcare systems. Unlike other industries, healthcare has not come to a halt, in fact providers are busier than ever; however, many of the usual day-to-day patients and procedures have been postponed. In this webinar, we discuss innovative new approaches for applying refreshed messaging to existing channels as we all market through a time of crisis.