Volvo Construction Equipment
Helping Volvo build trust and brand authority with their manufacturing dealer networks through multi-channel digital campaigns.
Challenge
As a leading equipment manufacturer in North America, Volvo Construction Equipment needed a partner who could provide the multi-channel, digital expertise to help evolve their marketing efforts while maneuvering their restrictive technology landscape.
Solution
R2i implemented a series of proven processes to elevate and extend Volvo CE’s evergreen marketing initiatives. From strategy and editorial calendars, to on-page SEO recommendations, expansive paid search and display campaigns and near real-time analytics dashboards, R2i has become Volvo’s partner in all digital marketing efforts to ensure best practices and provide ongoing optimizations.
Impact
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Brand Visibility
Over 2.2 million impressions through optimized targeted campaigns
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Audience Interest
Increased on-site engagements by 48% YoY
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Sales Pipeline
Campaigns led to 3.5% growth in digital leads
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Data Insights
Achieved full digital attribution using business insights and lead tracking
The Goods
- Search Engine Optimization
- Content Strategy
- Campaign Execution
- Analytics Reporting