As one of the largest mortgage originators in the U.S., PHH Mortgage needed a marketing cloud solution that would allow them to manage digital experiences, content, compliance, and business efficiency across their diverse direct-to-consumer and B2B audience segments.
By integrating Adobe Marketing Cloud platforms, R2i gave PHH the architecture, UX, and strategy for multi-site management at an enterprise scale, including streamlined workflow, content personalization capabilities, and custom analytics reports.
Designed and developed 600+ consumer-facing websites.
Incorporated personalization abilities to deliver unique content experiences based on user behavior.
Empowered PHH’s internal teams with tools to manage web properties and centralize digital assets.
Gave PHH the ability to understand audience behaviors in an actionable way.
- Adobe Experience Cloud Implementation
- UX Design
- Personalization Strategy
- Analytics Reporting Structure