Healthcare is an industry that simultaneously innovates while also being slower to evolve. Having one of the most complex healthcare systems in the world, changes within the industry are laggard. While research institutions are making breakthroughs on treatments every day, many healthcare marketers are struggling to keep up with their consumer industry counterparts. To better understand the evolving future, it helps to have a deeper understanding of the industry’s complexity. In this white paper, R2i subject matter experts share their anticipation of major shifts in the way healthcare marketers can and will reach prospective patients, driven by internal and external forces, requiring marketers to innovate and transform.