Leveraging Telehealth for Patient Experience
A report from the Centers for Disease Control and Prevention revealed 4 in 10 U.S. adults have avoided medical care as a result of concerns related to COVID-19. Using virtual tools, care providers can continue to provide treatment in a capacity that is safer and more cost-effective.
The evolution of telemedicine and telehealth in today’s virtual landscape is helping promote widespread accessibility to essential health services. Not only will the deployment of these technologies reduce risk for new and existing patients, but providers can also improve their client acquisition and retention efforts.
Understanding the application of telehealth
Telehealth is the use of digital information and communication technologies, such as computers and mobile devices, to provide health care services, including diagnosis and treatment, remotely.
These tools can range in complexity, from a simple video chat to the utilization of devices that actively monitor and generate reports on patients’ vitals in real-time. Virtual care strategies that leverage telehealth solutions offer both caregivers and patients an array of benefits. According to Texas State University research, the leading factors connecting telehealth to patient satisfaction were improved outcomes (20%) and ease of use (9%).
MedCity News provided some key considerations for finding a telehealth strategy that works best for your organization:
● Anticipate technical needs. To be effective, it will be critical to understand which tools patients are already familiar with, and whether you'll need to adapt processes to match their comfort level and provide further education.
● Clearly communicate. Ease patients’ apprehension and facilitate a better telehealth experience by explaining what they can expect from your services and how it may vary from traditional appointments. Use informative messaging that explains the effectiveness and viability compared to in-person care.
● Find what works for your patients. Your approach will be highly dependent on the specific patient population your organization works with. Tailor your approach to their needs.
As your team begins to create a telehealth strategy that reflects the needs of patients, you’ll begin to see better care outcomes and higher satisfaction across cases.
Partnering with an expert in technology
Telemedicine is advancing the patient experience by opening access to healthcare to wider populations and improving health outcomes. As healthcare providers increasingly face staff shortages and higher-acuity level cases, the application of telemedicine becomes applicable to an even wider variety of care settings.
While most healthcare organizations are aware of the benefits of telehealth, many are hesitant due to the resources necessary to create and manage a fully functional digital ecosystem.
At R2Integrated, we can help simplify that process.
Our team will work with you to create and evolve digital solutions, connecting patient experiences to drive unprecedented impact. We’ll leverage marketing technology to build the high level of trust, awareness of services and meaningful moments needed to boost patient acquisition, engagement, retention and revenue.
If you're ready to explore how a fully activated digital ecosystem could change your patient experience or have any additional questions, contact us today.
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