How long have you worked at R2i? Who are some of your clients?
I’ve worked at R2i for three years, and in the R2i survey, the results identified me as <Passionate>. Some of my clients include United States Pharmacopeia, Pentair, Boston College, Walden University, Enterprise, Web.com, Atlantic Health Systems and DSM Inc. What is a recent project that you’ve really enjoyed working on?
One project that really stands out to me is Pentair’s digital transformation project. I found this project especially unique because it exemplifies the digital trend that is making its way into more traditional verticals, like manufacturing. Through the evaluation of Pentair’s technology stack and measurement strategy, as well as aligning it across all entities of the business, we helped to highlight the true success a company can achieve. What was once a multitude of brands under the Pentair name—with multiple digital properties and ways of measuring performance—is now “One Pentair” with a process-driven approach to evaluating business drivers and goals. What makes R2i different from other digital agencies?
R2i is a leader in the digital space and a true differentiator from other agencies because of the personal and multi-faceted approach it takes on each client project. We pride ourselves on a methodically researched and data-driven approach to provide premier client outcomes. R2i isn’t an agency that lives for the MVP or follows the same blueprint for every client but rather wants the client to achieve their goals through cutting-edge, personalized and strategic planning.
What inspires you about digital?
I am inspired by the impact digital can have in all forms. Digital is ever-present and impacts the minutia of our lives—from small micro moments of enjoying social media to large-scale, supply-chain efforts that monitor every step of a package, from warehouse to doorstep. Processing the innumerable connections that digital provides is really inspiring to think about in terms of how far we’ve come, as well as the countless possibilities we can achieve.
Tell us about your professional philosophy.
I would say I have two professional philosophies:
1. Do a little extra, be a little extra.
2. Learn something every day. These mantras grant me constant reminders to not only challenge myself to always go above and beyond, but also to emote that same mindset in my day-to-day activities. I feel it is also important to continue your learnings throughout life; I’m surprised every day by something new. If you could have a dream client, who would it be and why?
My dream client would be an airline such as Southwest, American Airlines, Delta, or Alaska Airlines. The sheer amount of data these companies encounter is amazing. From ticketing to route schedules to loyalty points, there are an abundance of touchpoints in the consumer journey available for digital investigation and optimization.
What are you passionate about outside of the office?
Outside the office, you can probably find me at the rock climbing gym. I’ve been rock climbing for about eight years now and love to explore different bouldering projects, top-rope, and lead routes. What piece of advice would you give to your childhood self?
Be flexible! Life is unpredictable, and the best way to approach life’s twists and turns is to make the best of every situation.
Who is your hero and why?
I have a lot of heroes in my life: my mother, sister, aunt, uncle, and, of course, Ali Krieger (USWNT soccer player making that comeback to the US National Team 😊). There are many people out there doing inspiring stuff and making a difference! In a Hollywood movie about your life, what actor would you want to cast as yourself?
I’d probably like Sandra Bullock to play myself. I love the wit she brings to each character and think that relates a lot to my perspective on life; you must laugh a lot.
Tell us about a major digital marketing trend that businesses should be paying attention to. Why is it important?
Marketers can’t think that one approach will work for all prospects. By paying more attention to and considering onboarding an ABM (Account Based Marketing) approach, you identify your key accounts and their specific needs to strategically drive acquisition. These strategies promote a superior approach to measuring effectiveness by outlining key criteria and outcomes for each account.
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