
About the author: Toniann Mendelzon
Toniann Andries Mendelzon is a Digital Marketing Strategist at R2i who moonlights as both a grad student of Northwestern’s Medill School of Journalism and a butler to her dog. She is passionate about storytelling, content creation, and traveling the globe. When she’s not writing about digital marketing or branding trends, she can usually be found blogging about horseracing or anecdotal life experiences. She believes in working smarter, not harder, and hopes to one day write a novel or two.