Join R2integrated & Adobe for Adapt and Accelerate: Elevating Cloud Offerings to Optimize the Customer Experience to discover how 2020 has elevated new strategic priorities. Agility, communication and virtual aptitude have proven to be critical as we reshape, pivot and better strategize for what’s to come. We’ll discuss the current state of the digital landscape, evolving industry trends and detail how to build, focus and demonstrate value through scalable cloud solutions for attracting new customers, reinventing customer loyalty, and connecting new ideas with business realities.
Companies have successfully dealt with change and uncertainty throughout this year. It’s time to rebuild and overcome. From experience optimization, to omni-channel experiences, we’ll review how teams can increase their agility and better optimize marketing technologies. Learn how your organization can strategically roadmap a transition between traditional on-premise, or managed solution, to cloud services fit to scale the most complex organization structures for delivering real-time, frictionless experiences to your customers.
*This webinar will be primarily suited for a B2B audience.
Vice President Business Development @R2integrated
Nick Christy plays a strong role in R2integrated’s technology footprint. He has experience leading and architecting large scale system development efforts, as well as guiding how to scale solutions to size for smaller organizations. He has successfully led large development efforts for clients such as: University of Michigan, PHH, Atlantic Health, Microsoft, Constellation Energy, and Time Warner Cable. Nick leads the Adobe practice at R2i and is focused on bringing integrated marketing cloud solutions to R2i clients. Nick has a strong background in vast development languages, including: c++, .NET, Java, Ruby on Rails, PHP, and Perl. He also has broad experience in DB development and design having worked on Sql Server, Oracle and MySQL.
Director Product Marketing AEM BU @Adobe
Kevin Lindsay leads strategy and product marketing for Adobe’s digital asset management (DAM) solution Adobe Experience Manager (AEM) Assets. A content velocity and personalization expert, Kevin believes that modern AI-enabled content strategies are key to bridging the gap between creative and marketing/CX execution, and will help us eliminate the content bottlenecks that inhibit personalized digital experiences. Prior to its acquisition by Adobe, Kevin led optimization and personalization product marketing at Omniture. A 25-year tech industry veteran, Kevin is originally from Canada but has enjoyed life in the Silicon Valley for many years.
GUEST ANALYST SPEAKER:Isabel Montesdeoca
VP, Group Director @Forrester
Isabel is an experienced European sales and marketing leader with an insatiable curiosity about how businesses can improve their B2B demand marketing efforts. With more than 25 years of experience at companies both large and small in roles ranging from marketing and sales to product leadership, Isabel brings a unique perspective to the need for marketing, sales, and product strategic alignment as an essential catalyst for business growth. Her responsibilities have spanned a wide range of activities including EMEA market strategy and planning, sales management, European demand generation, product marketing and management, analyst and media relations, and channel marketing.