As marketers recognize the need to advance their digital maturity and management of the customer experience, they often encounter the need to upgrade, migrate, and integrate their technology platforms. Before you face the overwhelmingly diverse marketing technology landscape, you need to understand your organizational needs and requirements for both internal and customer-facing stakeholders.
We take a real-world approach to understanding your current environment and long-term objectives through stakeholder interviews, persona analysis, detailed business and technical requirements, and hosting/architecture requirements. We realize that advancing digital maturity through technology is an investment and that there may be more than one solution. Our goal is to help guide the decision-making process to identify platforms that align with your needs.
- Technology audit and organizational review
- Requirements analysis
- Stakeholder interviews
- Detailed business requirements
- Hosting/architecture requirements
- Total cost of ownership analysis
- Custom platform scorecard
- Research and recommendations report