The presence of mobile technology is ubiquitous. Smart phones constitute a channel for consumer interaction that cannot be ignored. Companies must evolve to take advantage of this type of interaction or face extinction. Or must they?
This white paper provides a framework to help determine whether or not a mobile app would be useful to your brand and, if so, which kind makes the most sense and how to design a successful app.
Leveraging social media for profit begins with understanding your audience and their buying behavior. This white paper focuses on the four critical steps for building communities.
According to Google, optimizing your natural search results is best accomplished by making small modifications to parts of your website. This white paper outlines 30 practical tactics you can implement immediately to improve your search results.
There is a new and growing overlap between what PR agencies do for clients and a component of what digital agencies now offer.
R2i creates value for our clients through strategic marketing initiatives that bridge the customer conversation from branded properties to social platforms.
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