Research shows company size is not predictive of a 'highly integrated,' multi-channel social strategy
Baltimore, MD – June 16, 2011 – R2integrated (r2i), a leading digital marketing and technology design firm, releases results from its most recent Cross-Channel Brand Targeting and Tracking research, covering both B2B and B2C businesses.
The Baltimore-based digital marketing agency conducted both quantitative and qualitative research over a two-month period, including online surveys, site visits and focus groups. A number of surprising insights emerged from the studies:
- Enterprises with more than 500 employees expect spending on social to rise by 50% in the coming two years (from 5.4% to 8.25% of total paid media).
- Companies with under 500 employees were most likely to describe their social strategy as 'highly integrated' across marketing channels
- 62% syndicate their branded content through third party platforms, although just over a third indicate they currently have programs to identify specific influencers to engage
- Just over half of survey respondents indicated they integrate third party content within their own branded properties
- Three fourths of the respondents indicated they did not provide unique content for mobile devices.
Almost half of the companies represented by respondents (44.6%) were B2B businesses, and 25% indicated their company supported both B2B and B2C customers. A third of respondents were senior managers, and third held titles of director or above.
For a summary of the research results, visit the r2i presentation channel or connect with us on Twitter @r2integrated or through email at marketing@r2integrated.com.
About r2i
R2i powers content-driven brands with our unique digital marketing methodology and proprietary technology solutions, which are designed to engage customers in real time conversations and transactional relationships across online channels and communities of interest. R2i has a track record of working with national and local brands to drive customer engagement. The company was ranked in the Top 100 on the 2010 Inc. Magazine 500 | 5000 advertising and marketing industry list and was most recently listed as an official honoree for the 2011 15th annual Webby Awards. R2i has offices in Baltimore, Boston, Metro DC, and Seattle, has experienced a growth of 337 percent since 2006.
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For more information please contact us at info@r2integrated.com.
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Leslie Grandy, Chief Marketing Officer
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