BALTIMORE, MD – October 4, 2010 – R2integrated (R2i), a leading Internet marketing company, today announced that Corrigan Sports Enterprises (CSE) will use R2i SMASH to showcase the 10th annual Under Armour Baltimore Running Festival happening on October 16.
The Under Armour Baltimore Running Festival R2i SMASH
Created by R2integrated, R2i SMASH is a social media platform that drives interactivity around events, thought leaders initiatives and topics by aggregating feeds from social networking sites into one presentation window. The platform created for this year’s Baltimore Running Festival will feature a live video stream of the marathon race leaders and the marathon finish line, Tweets, Facebook posts, texts and comments, Flickr and cell phone photos—all collected simultaneously.
R2i SMASH provides both festival participants and non-participants with a unique way of tracking the event and sharing in the experience in real time. Fans, friends, and family of runners competing in the festival can now watch the scene unfold from anywhere in the world by visiting the site. Corrigan Sports Enterprises, which manages the festival, is projecting 22,000 total runners from every U.S. state and more than 20 countries—the most in the history of the festival.
Visitors to festival R2i SMASH can learn how to use the site by clicking on site’s “How to SMASH” tab. There is also a results tab that visitors can click to find runner finish times. All videos, photos, Tweets, and other content captured by R2i SMASH will be archived and available for review and sharing in a post-race virtual scrapbook.
Since its inception in 2008, R2i SMASH has been deployed by numerous companies large and small to showcase events, track major initiatives, spotlight thought leaders, and engage millions of viewers from around the globe. This is the second year in a row that R2i SMASH has been used to showcase the Under Armour Baltimore Running Festival.
Recently, R2integrated ranked in the Top 100 on the 2010 Inc. Magazine 500 | 5000 advertising and marketing industry list. The company, which expanded operations in Seattle last year, has experienced a growth of more than 50 percent since 2008.
About R2integrated
R2integrated (R2i) is a leading Internet marketing and technology company that provides platforms and services that enable companies to more quickly and easily distribute critical marketing communications, implement rich internet applications, leverage social media and networking, and derive critical metrics on performance. R2i clients range from start-ups to Fortune 500 companies from various industry verticals. Privately-owned, R2i is located in Baltimore, Maryland with offices in New York City, Northern Virginia, Seattle, and St. Louis.
For more information about the company visit www.r2integrated.com