At the most prestigious event for the biotech industry, r2i was asked to develop an innovative way to drive attendees to the Exhibition Hall and to encourage engagement with exhibitors. Called “SCVNGR Trek,” the solution was a mobile-based scavenger hunt with 22 fun challenges, a cool badge, amazing prizes and educational content.
R2i creates value for our clients through strategic marketing initiatives that bridge the customer conversation from branded properties to social platforms.
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