Mobile Thought Leadership.

There are development platform options to consider when building a mobile application. Here is a comparison of WAP vs. Native platform solutions [...]

It's that time of year again! While fall literally just arrived, the grocery stores stocking Halloween candy will tell you that it's time to start prepping for the holiday season. For digital marketers, that means your holiday marketing strategy. This year, all wish lists should include marketing to mobile visitors [...]

Have you ever seen one of these before This is what is called a "Quick Response Code", aka QR Code. (Microsoft* also produces it's own version called an MS Tag Code) You may see them in airports, in magazines, at events or even as your mobile boarding pass. QR Codes are an experience that is [...]

Major brands are investing serious time and serious dollars into geolocation. Whether that be Bravo or MTV on Foursquare or McDonald's on Facebook Deals (an extension of Facebook Places). Geolocation has been on the tip of tongues since Foursquare launched at SXSW 2009. Most people have probably heard of Foursquare or Facebook Places, and if [...]

Last month I wrote about an infographic that Tatango released about mobile text message campaigns. The focus of that infographic was on who opts into text message campaigns (with very interesting results). However, I did bring up some additional questions to consider with analyzing text message campaigns (types of campaigns, targeted towards specific age/gender, etc.) [...]

Tatango just released an interesting infographic highlighting by age and gender the success of a text message campaign to get consumers to opt in. The results are interesting and also make you want to drill down deeper and answer a few questions [...]