The social marketing aspect of our services is based on implementing best practices to maximize social media platforms, leverage innovative social tools and access un-owned communities of interest. We use social listening tools to ensure we know who the audience is, where they are active and what they are talking about. The influence of peer-to-peer networks as it relates to human behaviors and how information is shared about brands, products and services is critical to understand before developing the social media strategy. We take this knowledge and combine social marketing with related analytics to build optimized campaigns to reach customers. Whether the focus is to reach an existing community, create a new community, accelerate message distribution or measure market sentiment, social analytics is at the root of our social marketing strategy.
R2i helps our clients take their audiences from intent to purchase across online marketing channels. We empower brands to activate their most important communities of interest by identifying the people, places and content they need to engage to meet measurable business objectives. We architect all digital content to encourage sharing, accessibility and feedback.
Targeted, thoughtful and measurable social media marketing is a powerful tool that empowers brands to publish content, foster and nurture customer relationships and stay in front of customers where they are active.