Integrating online advertising and optimized digital media marketing campaigns into an overarching digital strategy provides organizations a way to target specific audiences with messaging that is designed to generate conversions in a measurable way. R2i understands that online advertising is a constant investment with many moving parts and that it requires strategy, a focused tactical approach, ongoing monitoring and optimization for ROI and that digital media is one channel that can support both traditional and digital marketing initiatives. Digital media marketing provides organizations an opportunity to reach new customers and r2i provides our clients not only with cross-channel expertise but also with focused paid media expertise ensuring an integrated and optimized approach to digital marketing.
Our team delivers a high level of efficiencies, channel expertise, a flexible and reactive approach to client needs as well as a proactive approach to leveraging new tactics and media tools. We focus on translating business objectives into digital marketing channel tactics that are founded on a strategic framework and monitored and optimized for prime performance, budget and ROI.
R2i’s approach to the lifecycle of digital media includes:
- Keyword recommendations, categorization and prioritization
- Targeting recommendations: audience and geo
- Competitive research: direct and paid media competitors
- Ad Copy / Creative: text copy, banner ads, landing pages
- Conversion strategy, budgeting recommendations
- Monitoring and Optimization
- Keyword review and optimization
- Campaign review and optimization
- Ad review and optimization
- Lead quality evaluation
- New product targeting
- Marketing automation integration