The days of casting a wide net with blanket messages and tried-and-true sales pitches are over. Today’s hyper-connected consumers, business customers, and partners invest in brands that understand and respond to their changing needs with helpful, relevant content that guides them along every step of the buying decision—and beyond.
R2i helps demystify content marketing by delivering a clear, actionable roadmap to integrate leading edge content planning, creation and amplification into your digital marketing mix. Our seasoned team of strategists, writers, content producers, marketing automation experts and analysts excel at delivering precisely the content services you need to empower customers, foster trust and build lasting brand affinity. Through channel, audience and competitive intelligence we develop insights that guide the content and positioning strategy and from multi-channel campaigns to targeted distribution, we work to achieve your business objectives with measurable results.
Companies often forget that customers are real people with real lives and real problems—the key is to connect with them on that individual level.
According to LinkedIn's Technology Marketing Community, three of today's top content marketing tactics are Blogging (65%), Social Media (64%), and Case Studies (64%).