About R2i Content Marketing

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Content Marketing Solutions:


Insight

Empower your marketing with intelligence that transforms insight into action.


Channel Intelligence

Know where your audience makes decisions across digital channels.
  • Channel Audit
  • COI & Influencer Identification

Audience Intelligence

Uncover how audiences feel about your brand, or the competition.
  • Sentiment Analysis
  • Audience Behavior Mapping

Competitive Intelligence

Better position your messaging and content to outperform competitors.
  • Competitive / Comparative Analysis

Content Intelligence

Pinpoint the content your audience wants, and where to publish it.
  • Content Audit & Assessment
  • Content Analytics & Reporting

Reach

Elevate your brand presence with a strategic, lifecycle-focused approach that bridges insights, channels, and storytelling.


Content Strategy

Integrate content workstreams into your marketing program to improve reach and results.
  • Marketing Communications Program Development
  • Content & Editorial Planning

Positioning Strategy

Stand apart and get noticed with messaging tailored for one to many segments.
  • Messaging Frameworks
  • Key Message Development
  • Writing & Style Guidelines

Impact

Drive better results with engaging content and campaigns that compel audiences to take action.


Multi-Channel Campaigns

Delight audiences with digital experiences that drive meaningful interactions.
  • Digital Promotions
  • End-user & Partner Campaigns
  • Digital & Social Media Content

Content Development

Tell your story in the most engaging way, with the right content for each stage of the customer lifecycle.
  • Marketing & Editorial Writing
  • Creative Production

Content Distribution

Publish content where audiences live online, tailored for desktop and mobile.
  • Social Publishing
  • Digital Direct—email, newsletter
  • Editorial—blog
  • Syndication—influencers, Communities of Interest (COIs)

Thought Leadership

Thought Leadership

Nurtured leads produce, on average, a 20% increase in sales opportunities. Marketing automation can improve lead nurturing, yet over 80% of companies fail to truly use the features of these tools.

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