The days of casting a wide net with blanket messages and tried-and-true sales pitches are over. Today’s consumer invests in brands that understand and respond to their changing needs with helpful, relevant content that guides them along every step of the buying decision—and beyond. The premise of content marketing is simple: by publishing helpful, compelling, conversation-worthy content, brands build stronger ties with prospects and customers. Quality content empowers consumers and fosters trust; generating conversations that build communities around your brand—the key to lasting brand affinity.
R2i helps demystify content marketing by delivering a clear, actionable roadmap to integrate leading-edge content planning, creation and amplification into your digital marketing mix. Our seasoned team of strategists, writers, content producers, marketing automation experts and analysts excel at delivering precisely the content services you need to achieve your business objectives with measurable results—from finely-tuned SEO to higher engagement, conversion, and customer satisfaction.