R2i MODERNIZES BOSTON COLLEGE LAW

R2i is a full-service digital agency chosen by Boston College over three years ago for a series of engagements designed to modernize and transform the online experience for their students and community. Boston College was an early adopter of Adobe’s Marketing Cloud solutions and selected Adobe Experience Manager (AEM) to serve as the foundation of their digital transformation. Boston College Law, among other digital properties such as the Lynch School of Education graduate admissions and LSOE’s non-profit City Connects, were able to adopt the platform to modernize the design and digital experience for their audience. Boston College Law School is ranked 1st in New England for producing the top lawyers in the field according to Super Lawyers Magazine and ranked 12th nationally by National Jurist. The main BC.EDU site relaunched in January and the Law School website at the end of September.

As a preferred digital agency for Boston College, R2i was responsible for conducting a comprehensive user experience investigation, providing strategic recommendations for mobile and responsive design and UX, and architecting custom feature components of AEM. R2i’s Adobe Practice Group served as the specialization team that enabled Boston College Law School to launch a new website that not only modernized their digital presence but also gave them a competitive edge and ability to showcase their breadth and depth of offerings against other key law school markets. 

Custom features of the site include a technical integration of video content; integration of real-time news feeds from other owned properties; and student and faculty directories that enable easy searches and profile promotion. 

Scott Olivieri, the Information Technology Services Project Leader, shared, “We have a long-term and campus-wide effort to redefine how Boston College is viewed online and it is a collaborative effort across BC stakeholders as well as our agency partner, R2i. R2i has been integral in this process from their strategic recommendations to their custom configurations.”

To view the new website, visit http://www.bc.edu/bc-web/schools/law.html.

About the Author: Natalie Staines

Natalie Staines is Director of Marketing at R2i and is passionate about digital marketing, storytelling and running. She writes about trends in marketing, best practices and the cool things her colleagues do to connect R2i’s clients with their customers online. In addition to blogging, Natalie juggles a diverse content calendar, events and promotion of R2i’s full breadth of search, social, analytics and technology services. If you can’t find her behind a device, she’s likely off in a pair of Nikes chasing down a PR (personal record that is, not press release, though she does that too).

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