R2i FEATURED IN CNBC PREDICTIVE ADVERTISING ARTICLE

In this feature article from CNBC, Matt Goddard joins other thought leaders to explain the increased role predictive advertising will have on marketing and how industries can use behavioral data to serve users with the right experience in their customer journey.

Read the full article on CNBC

About the Author: Natalie Staines

Natalie Staines is Director of Marketing at R2i and is passionate about digital marketing, storytelling and running. She writes about trends in marketing, best practices and the cool things her colleagues do to connect R2i’s clients with their customers online. In addition to blogging, Natalie juggles a diverse content calendar, events and promotion of R2i’s full breadth of search, social, analytics and technology services. If you can’t find her behind a device, she’s likely off in a pair of Nikes chasing down a PR (personal record that is, not press release, though she does that too).

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