KEYS TO MASTERING CX: KNOW THE CUSTOMER

Image Source: CMO.com

In an exclusive interview with CMO.com, CEO Matt Goddard sits down to answer questions on the main forces driving customer experience and how brands need an organized approach to CX management in order to gain a competitive advantage in the marketplace.

Read the full article on CMO.com.

About the Author: Natalie Staines

Natalie Staines is Director of Marketing at R2i and is passionate about digital marketing, storytelling and running. She writes about trends in marketing, best practices and the cool things her colleagues do to connect R2i’s clients with their customers online. In addition to blogging, Natalie juggles a diverse content calendar, events and promotion of R2i’s full breadth of search, social, analytics and technology services. If you can’t find her behind a device, she’s likely off in a pair of Nikes chasing down a PR (personal record that is, not press release, though she does that too).

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