INDUSTRY LEADERS WEIGH IN ON THE NEW SIRIUSDECISIONS DEMAND UNIT WATERFALL

The SiriusDecisions Demand Waterfall has helped B2B organizations approach the way they manage and track business lead progression since 2006. However, as the industry evolves, so must the framework.

The introduction of SiriusDecisions' new Demand Unit Waterfall has received positive feedback from the B2B community, but many companies are curious on how to shift their practices from the traditional framework to the new waterfall. In this latest article from Demand Gen Report, 30 marketing experts, including R2i's own Director of Marketing, Natalie Staines, weigh in on the impact and implications of the new Demand Unit Waterfall.

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About the Author: Eric Loy

As Content Marketing Manager, Eric helps develop R2i's content strategy with a focus on brand awareness and lead generation. He's passionate about storytelling and considers Dr. Seuss and Kanye to be geniuses in their own right. A good friend once told him, "success is making the people who believed in you look brilliant," a motto he hopes to one day soon embody. His life goal is to eliminate mumbling and buzzwords so people can get back to understanding one another.

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