We’ve reached a point in marketing where it’s not really about digital marketing or multi-channel marketing—it’s finally about looking at the customer and the product.
The GIF format has been around since the 80's, and it's about time that advertisers get in on the fun with more sophisticated, brand-focused social ads.
Valuable eCommerce experiences can often be the difference between keeping lifelong customers and contributing to significant revenue loss. Here are my top online shopping pet peeves to help brands better interact with their digital customers.
CRO (Conversion Rate Optimization) is a tricky business for today’s online marketers. Not only are they tasked with increasing web traffic, they must also convert those visitors into paying customers...
2015 will be the year of digital transformations. However these transformations happen over time, not overnight, and there are some big brands leading the way.
In honor of 2015, here are the five newest trends we think you'll be seeing more of this year.
It's been one amazing year. Here are just a few of our favorite statistics to reflect on as we march head first into 2015. Happy New Years, everyone!
(Photo courtesy: Serial Images) The success of Sarah Koenig's Serial has not only breathed life into the Podcast Renaissance but is also a prime example of the value brands receive by partnering with outstanding content.
Are your social platforms the right channels for your brand's marketing objectives? You may be surprised.
With as many as 50-80% of fans watching games with a second screen, the NFL tapped Twitter's "Amplify Program" to create a true cross-device experience.
Marketing to millenials is a focus of many brands today because of the influential nature of this demographic. As a guest blogger for WOMMA, we will be covering this topic in a new series.
Two r2i graphic designers discuss the challenges and successes of using Axure and how to integrate rapid prototyping into the wireframe design process.
GoPro found a formula that worked and stuck with it: post great content in a place where the target market hangs out.