Your icons are being displayed on different screens, devices, and dimensions every day...are you sure they're at the right resolution? Read on to learn the pros and cons of designing with SVG Icons.
Apr 22 2014 | Social
Page Sands, VP Digital & Social Marketing
To truly understand where paid advertising is going, it's important to first know where it's been.
Apr 14 2014 | Events
The theme of the 2014 Adobe Summit was centered around "The Reinvention of Marketing," and the conference did not fail to deliver on insights into how we can help drive the Reinvention. Here are the key points you need to know:
Apr 14 2014 | Mobile
Your customers aren't checking emails like they used to. Check out this infographic to learn why businesses need to be building their emails with responsive design to optimize their message across mobile devices.
Apr 03 2014 | Trends
Here's r2i's extensive preview of what to look out for this year in the web design and UX world: more storytelling, more seamlessness, and more aesthetics.
Mar 31 2014 | Trends
The marketing cloud is revolutionizing customer engagement by allowing marketers to deliver highly relevant and engaging content across all channels tied to robust analytics. The marketing cloud is the fastest changing area in digital marketing and one of the biggest challenges for enterprise organizations.
Mar 27 2014 | Events
Emily Price, Digital & Social Marketing Specialist
R2i joined top marketing professionals in downtown Seattle last week to learn how and why marketers need to save social.
Mar 18 2014 | Social
Eric Loy, Content Marketing Specialist
Social marketing is important for any business because it is an engagement opportunity for brands and customers to connect online. However, effective social marketing requires serious thought and resources, and companies need to decide who is in control of their online reputation - agency or brand.
Mar 17 2014 | Events
R2i joined a room full of marketing professionals, marketing technologists and marketing automation solution providers at the Chief Digital Officer marketing automation conference in Boston.
Mar 14 2014 | Social
Many brands default to external social communities like Facebook, LinkedIn, Twitter and Google+. However, owning your own social network can offer organizations a one-stop shop for managing their social marketing and give them the data points to learn more about their audience's behavior.
There is no denying it any longer—Technology drives marketing. What CMOs and other business leaders need to do is not shy away from cloud-based technology, but embrace it as an integrated solution that can deliver an entire marketing toolkit to execute strategic plans. Let us introduce you to Adobe Marketing Cloud.
Mar 05 2014 | Social
Learn how LinkedIn's Groups feature can help your company connect with a broader audience, identify key influencers, and market yourselves as thought leaders within your industry.
Mar 04 2014 | Social
Frans Keylard, VP, Optimization Solutions
Understand how enterprise social networks allow businesses to establish, manage, optimize and nurture their own communities.
Rotating Banner Images are killing your website user experience--and you know it. So what are you going to do about it?
Arden Kaley, Digital Marketing Analyst
In a world driven by data, the question, "which is better?" is simply too vague. Marketers need clear metrics in order to analyze results and measure success. That's why we've developed 4 steps to determine how to best evaluate and optimize your digital marketing campaigns.
Feb 26 2014 | Trends
Brands have been forging partnerships for decades and for a variety of reasons. Brands partner for the visibility lift, increased exposure, attachment to other brand values, the anticipated revenue boost. Today's brand partnerships are necessary to reach new audiences and drive net new revenue.
Feb 20 2014 | Search
Jeff Budd, Digital Marketing Search Strategist
Mega menus offer websites a highly targeted navigation system that connects your audience more quickly with the content they are looking for - but how does it affect your websites SEO?
Feb 06 2014 | Search
Chris Montcalmo, Digital Marketing Search Strategist
So you’ve decided to redo your website. Perhaps your business model has changed and you need to reorganize your company’s website to reflect those changes - or maybe your site just needs a facelift. Either way, if you’re going to a...
Helen Maloney, Digital Marketing Specialist
With Windows 8 development new and late to the application market, it takes some persuasion to consider the platform. After talking to the designers and developers of r2i, I have compiled the top 5 reasons why brands should consider Windows 8.
Jan 27 2014 | Search
Adam Blake, Marketing Coordinator
Our experts put together a list of questions to better understand your PPC account, with items like budgeting and strategy to ad copy and call tracking. Download the PDF version and share!