The success of Sarah Koenig's Serial has not only breathed life into the Podcast Renaissance but is also a prime example of the value brands receive by partnering with outstanding content.
Are your social platforms the right channels for your brand's marketing objectives? You may be surprised.
With as many as 50-80% of fans watching games with a second screen, the NFL tapped Twitter's "Amplify Program" to create a true cross-device experience.
Marketing to millenials is a focus of many brands today because of the influential nature of this demographic. As a guest blogger for WOMMA, we will be covering this topic in a new series.
Two r2i graphic designers discuss the challenges and successes of using Axure and how to integrate rapid prototyping into the wireframe design process.
GoPro found a formula that worked and stuck with it: post great content in a place where the target market hangs out.
Despite not appearing as "sexy" as other digital marketing tactics, email was again the most effective digital marketing program for customer retention in 2014. Check out our infographic to learn today's best practices to email marketing in order to capitalize on its benefits in customer relationship management and driving online purchases.
Attention Marketers: Facebook's latest update to Atlas, their Ad Serving Platform, provides a more accurate measurement tool to track ad campaign impressions across consumer devices.
The industry is divided right now on the best process to build a website and user experience. At r2i, we've developed a collaborative workflow using Axure and rapid prototyping software to provide a balance between functionality and design while saving an agency's most valuable resource - time.
Taylor Swift's latest music video, "Shake It Off," has received a lot of buzz in the news lately. But have marketers overlooked the real genius here?
With the amount of businesses preaching "mobile-first" marketing, it's critical that brands understand the true value responsive design offers and the difference it can make between retaining and losing site visitors.
The 2014 BIO International Convention needed an integrated digital strategy to convert potential attendees into registrants while also ensuring an optimized onsite experience. Check out our infographic to see how we responded:
OnPoint and Innovation were the themes of the 2014 AMA Nonprofit Conference which highlighted ways for nonprofit and cause-based organizations to evolve with digital marketing, leverage influencer marketing and adopt new models of brand partnerships and action-oriented advertising.
Ever curious how mobile apps are designed? Check out our process in designing a real-life Windows 8 app and learn the necessary steps, tools, and tips you need to take to maximize user experience for the Windows 8 platform.
It's important to keep up with the updates that Google Analytics offers in order to get the most out of your website data. Learn more about how to integrate Universal Analytics and Google Tag Manager into your strategy to make your website tracking as efficient as possible.